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Management Learning 35 2: Chris just needs to look and ask. It’s no longer just about purpose or profit, but about purpose with profit.Management and Organization by Stephen Linstead, , available at Book Depository with free delivery worldwide. So, when you commit to purpose, you need to do so wholeheartedly.
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Our Global Business Compass study further revealed that by the end of 2020, a third of all brands were planning to or had already taken such action in supporting society.Brands of all kinds have stepped up. Our eight-wave global Covid-19 Barometer study, conducted among over 150,000 people across over 60 markets globally, showed a clear expectation for companies to step up and meet their obligations throughout 2020. PDF Organizational Behavior (18th Edition) (Whats New in Management) by by.This isn’t new. Far-sighted business leaders know that a business needs a positive purpose.Download Organizational behaviour 9th ed stephen robbins pdf book pdf free. But in a resource-strained world where the basic rules for society have changed, it’s about playing a part through positive engagement. It’s informed by a wider social or sustainability lens while also reflected in what your brand represents or stands for internally.
There’s a real opportunity to facilitate these changes with more sustainable solutions that better meet consumer needs, and consumers are expecting action from brands. That’s why the vast majority of African consumers think it's important to buy products from companies that support causes they care about ( Kantar Global Monitor 2020) – and around 50% of Nigerian, Kenyan and South African consumers are prepared to invest their time and money to support companies that try to do good (Kantar Covid-19 Barometer 2020). The answer is yes, provided your brand purpose is based on the following:Staying relevant to your audience by understanding what matters to them and the world around usYour brand can further increase penetration by being an enabler of action, as many experience powerlessness when acting on their own and need a vehicle of scale. This has provoked a significant reassessment of what we want for the future, as we hope to be better prepared for future crises and clearer on what brings us joy.But, as brands remain commercial entities, there’s debate over whether brand purpose – however worthy – is really the business of brands. It’s one expectation that won’t wash away when hand washing becomes less urgent, as living through the panic of the pandemic has been a major life event that has shifted the outlook of many.In addition, with most of the world cooped up under lockdown we got a glimpse of what the world could indeed be like, as pollution cleared to reveal cleaner air and water.
We’ll support your journey across the spectrum of sustainability challenges, helping you meaningfully define and powerfully activate your sustainability strategy as we track how well you’re articulating your reputation for sustainability across all strategic stakeholders on the continent, using the UN SDGs as a framework with our new Sustainable Reputation Index. This is the age of profit with purpose.Want to find out more? Get in touch with Astrid Ricketts, client partner for our Africa insight team for more on Kantar's Sustainable Transformation Practice. There’s huge scope for positive action. As African society re-examines the elements of how we live, brands are being forced to do the same and ensure they are building a more sustainable world across categories, because almost 90% of consumers in Africa want companies to be clear on what they stand for and stay true to their values (Kantar Global Monitor 2020). Responsibility is now three times more important to corporate reputation than it was a decade ago, indicating a real change in the way business is perceived.Companies should, therefore, worry about everything from supporting local economic empowerment, to reducing waste and pollution and offering more sustainable products, while taking real steps to reducing their carbon footprint.
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